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what is gaming insight?

Gaming Insight performs qualitative market research exclusively for the video games industry: hardware manufacturers, software publishers, developers, and relevant advertising/branding agencies. We work with the following platforms:

As practitioners of qualitative research, we sit down with actual consumers and explore their needs, wants, motivations, reactions, social influences, etc. This research normally takes the form of playtests, interviews, ethnographies, and focus groups. At this time, we do not perform quantitiative/survey research. You can learn more about our services [here].

why use us?

Specialization

Our focus on the games industry gives us an advantage in executing game-centric research projects. Experience working with these products means that we spend less time managing technical issues and more time gathering information. Gaming Insight's familiarity with video games also allows for deeper and more accurate understanding of consumers' reactions. Our clients won't get substandard results because the researcher didn't understand the importance of 'Facebook apps' or what a 'forum avatar' is.

Professionalism

In addition to a passion for video games, our researchers have a solid history of delivering insightful, actionable information Fortune 500 companies in the consumer package goods category. Gaming Insight is proud to bring this level of professionalism to the video game industry.

Management

Each project is managed through an online project management interface which maintains a record of discussions and documentation. Files, communication, and milestones are all stored in a secure, centralized location. Keeping all stakeholders up to speed has never been easier; a record of the research progress is available 24-7. Access to our project repository is encrypted with SSL to ensure confidentiality. A screenshot is available [here].

Speed

We deliver reports within one week of concluding data gathering, period.