articles

This section contains articles we have written as well as other relevant documents. We hope you find them useful. Click on title to view, or right-click as "save as" to download.

So you’ve decided to engage your customers? Based on our consumer research experience, this article will illustrate some of the common pitfalls that can occur when entering dialogue with your customers, and show you how to avoid them.

The Entertainment Software Alliance's annual report on video game sales, demographics and behavioral statistics.